We’ll work with you to audit, categorize, organize, index and tag your knowledge repositories; classifying by theme, topic purpose and audience. We will assess your content for discoverability, searability, usability and accessibility and work with you to build a plan to prioritize how to use it.

We will help you build a deep and nuanced understanding of your audiences and the information landscape they are inhabiting, to ensure your content reaches, engages and informs the audiences you’re targeting. We’ll work with you to analyze comparators, build audience profiles and map journeys from initial awareness to desired actions.

Based on your needs and resources, we apply knowledge translation expertise to both create and adapt content that connects with your audience wherever they are in their journey. We are channel and format agnostic and often work with a combination of video, text, graphical and serial content to attract and sustain maximum engagement with audiences.

We’ll deploy an integrated mix of paid, owned, earned, search, social and offline media tactics to meet your audiences where they are and support them through their journeys from awareness to action. We use every relevant tool at our disposal to ensure we get the right message, in front of the right audience, on the right channel, at the right time, asking them to take the right action; while measuring every step of the way.

When properly configured, campaigns can return tremendous insights about audience beliefs, behaviours and biases. These insights can be applied to continuously refine campaign messaging, targeting and tactics to inform continuous improvement. Moreover, these insights represent new knowledge that can inform further inquiry or feed into program planning. We help you efficiently manage that process so you can turn campaign insights into research creation.

We go beyond immediate project deliverables. We focus on enhancing your team's capabilities in knowledge mobilization and strategic communication, while also assisting in setting up the necessary tech infrastructure for sustained success. Our approach includes defining personnel roles and responsibilities, ensuring your team is equipped and structured to continue driving impact long after our project concludes.