Budgets are tight. Revenue targets matter. Engagement is declining as platforms change their feeds and reduce organic visibility. With so many channels, tools, and stakeholders involved, it can be difficult to tell what is actually working and what is not. Fractal offers a practical, reasonably priced review of your higher-ed marketing, designed to give you clarity you can act on.
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A modular marketing review for higher education. Built for complexity.
Who is this for
This review is designed for institutions that:
• Are under pressure to deliver enrolment and revenue results with limited budgets
• Have marketing spread across multiple platforms, teams, and vendors
• Are unsure which channels or tactics are contributing to outcomes
• Lack confidence in attribution, analytics, or reporting
• Need evidence to support decisions about what to keep, change, or stop
Our Approach
We build campaigns to generate meaningful signals, allowing for effective optimization without losing strategic intent.nPerformance data is used to refine messaging, creative, and targeting over time. Our approach emphasizes transparency and rigour, ensuring that each campaign strengthens the next.n
Why It's Important
Campaign execution is treated as a learning process. Each campaign is an opportunity to deliver results and insights that inform future work. n
Typical Deliverables
Planning
Campaign setup and implementation across platformsu2028
Social media calendars where applicable
Management
Media buying and budget management
Ongoing campaign management and optimization
Reporting
Performance reporting
Analysis and insights
Recommendations to inform future campaigns
Have a difficult communications problem? Reach out, we’re always happy to chat.
